InnerWorkings, Inc. Tracking Tools Policy
Effective Date: March 30, 2015
We use common tracking technologies.
We collect personal information about users over time and across different websites when you use one of our websites or services. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. These may include browser cookies, web beacons, flash cookies, and similar technologies.
What are cookies?
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.
We may use the following cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website.
- Analytical/performance cookies.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you.
- Targeting cookies. We use these cookies to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about certain individual tracking tools we use and the purposes for which we use them in the table below:
|Marketo||Analytics – we use these tracking tools to collect information about how users interact with our website. We may collect details of where users come from and what parts of the website they use.||https://www.marketo.com/|
|Lead Forensics||Analytics – we use these tracking tools to collect information about how users interact with our website. We may collect details of where users come from and what parts of the website they use.||http://www.leadforensics.com/|
|Google Analytics||Analytics – we use these tracking tools to collect information about how users interact with our website. We may collect details of where users come from and what parts of the website they use.||https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage|
We use tracking technologies for a variety of reasons.
We use tracking tools:
- To recognize new or past customers.
- To store your password if you are registered on our site.
- To improve our website.
- To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
- To observe your behaviors and browsing activities over time across multiple websites or other platforms
- To better understand the interests of our customers and our website visitors.
How do we gather relevant information about you for interest-based advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others.
We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online, and online usage information.
You can control certain cookies.
Your browser may give you the ability to control certain cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
Our Do Not Track Policy: Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block or reject cookies, not all of the tracking described here will stop.
Some ads may be served based on tracking.
We may work with online advertising companies to show you relevant and useful ads. This may include ads served on our own websites or apps. This may also include our ads served on other companies’ sites. These ads may be based on information collected by us or third parties (for example, when you register for a site). These ads may also be based on your activities on our websites or on third party sites. This second type of advertising is called “online behavioral advertising.”
You can opt-out of online behavioral advertising.
The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online activities tracked for behavioral advertising purposes, click here. Choices you make are both browser and device-specific.
© 2015 InnerWorkings, Inc. All rights reserved.