a unique showcase for a fine wine
Working closely with one of the world’s largest wine companies, we delivered and executed a range of luxurious packaging collection for Penfolds global travel retail fine wines gifting range.
A stand out box in the collection was the Penfolds Grandfather. With a charcoal grey textured paper wrap and intricate silver foil detail depicting the Grandfather logos, this pack exemplifies the high quality of the fine wine through its level of detail. The hero of the pack is always the product encased within, and the premium transparent window allows full visibility of the bottle on shelf even while the pack is closed, at the same time providing an additional platform for the iconic red Penfolds logo. The silver metal clasp turns through a full 180 degrees which adds value to the consumer experience of ‘unlocking’ the gift within.
The box is made with low odour materials and fitment to ensure minimal risk to the wine through the cork stopper. Further still, the removable drawer not only accessorises the product with a glass stopper, but also houses a certificate of authenticity adding further value to the highly coveted gift.