Raised in Scotland, Roused by the Caribbean
Glenfiddich’s 21 Year Old single malt Scotch whisky is unlike other whiskies. It is distilled using casks that once contained premium Caribbean rum, then finished over a four-month period in Gran Reserva barrels selected by the Malt Master. Inwk’s luxury packaging division was thrilled to collaborate with William Grant & Sons on this stunning presentation box.
To reflect the warm colours of the single malt and the sweet flavour of the casks, we used a Winters thermoreactive dyed-through paper – Khepera – in a striking orange.
In addition to the distinctive colour, which exemplifies ‘the maverick whisky makers of Dufftown’s attitude’ when making this 21 Year Old whisky, the design achieved an even greater shelf appeal thanks to the nature of the paper which changes with the application of heat and pressure via blind stamping to achieve an intricate all over pattern.
The design is further enhanced with two doors which fold back on themselves and are then held in place by magnets. This not only provides full on-shelf visibility, without having to increase the on-shelf footprint, but also offers additional presentation of the brand story on the inside of the doors. As quoted by William Grant & Sons, with the Glenfiddich 21 Year Old, “it’s the details that matter” and this pack exhibits those details exquisitely!