powerful strategies for successful direct mail campaigns – the InnerWorkings approach

How can you boost your return on investment in direct mail campaigns? By rolling out practical strategies to optimize postal costs, developing creative messages that inspire action, and ensuring the right materials arrive on time.

Join Jennifer Brereton, Senior Brand Marketing Manager at TruGreen, and Pamela Spain, Senior Director at InnerWorkings, as they explain a new approach to direct mail that maximizes efficiencies while reducing complexity, time to market, and cost.

about the presenters:

Pamela Spain is a Senior Account Director at InnerWorkings. She has more than 25 years of direct mail experience, and has worked with major brands such as PNC Bank, NY Times, Columbia House, Chase, and Book-of-the-Month Club. She’s also a frequent speaker on a myriad of Direct Mail topics.

Jennifer Brereton, Senior Brand Marketing Manager at TruGreen has more than 15 years of direct mail experience. She has implemented direct mail programs at American Home Shield, Terminix, and First Horizon National Bank and Mortgage. She also specializes in efficiency, segmentation, creative execution, database marketing and metrics.

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