webinars produced by InnerWorkings

optimizing the last mile of marketing execution

Join Chris Dent, Vice President of Client Engagement & Marketing Strategy at InnerWorkings, on Wednesday, May 18 at 8 am PST/11 am EST/4 pm BST/5 pm CEST for Optimizing the Last Mile of Marketing Execution.

Chris will uncover strategies applied by Fortune 500 CMOs as they solve the last mile problem, including how to:

  • Understand the different operating models that cover last-mile gaps and recognize where your approach fits in
  • Determine accountability between internal stakeholders, agencies, and execution partners
  • Define appropriate KPIs and measure performance
  • Create a case for change within your organization and begin improving efficiencies

This webinar is designed for senior marketing executives with at least 15 years of experience.

how Stoli’s creative execution strategy sets the new standard

Join Michael Kolbrener, Managing Director of Creative Execution Services, InnerWorkings, and Lauren Longenecker, Brand Manager, Trade Marketing, Stoli Group, for “How Stoli’s Creative Execution Strategy Sets the New Standard”. Together they describe how InnerWorkings and Stoli joined forces to re-imagine creative execution services.

During this webinar, you will learn:
  • How leveraging a new creative execution services model helped supercharge the Stoli brand to help spike growth
  • How Stoli was able to widen their merchandise distribution to accelerate sales momentum
  • How to reap the benefits of a combined creative and production team
  • Practical advice for energizing and streamlining your creative services teams

the cmo’s edge – unlocking value through best-in-class marketing execution

Join Chris Dent, Vice President of Client Engagement and Marketing Strategy, InnerWorkings, for “The CMO’s Edge – Unlocking Value Through Best-In-Class Marketing Execution”.

During the discussion, Chris provides insight into what best-in-class marketing execution looks like and suggests actionable ideas for improving your organization’s marketing execution, including:

  • Identifying the top 5 drivers of marketing execution performance
  • Assessing those drivers within your organization, business unit, brand, or geography
  • Applying best practices from successful InnerWorkings clients and other innovative companies

This webinar is designed for senior marketing executives with at least 15 years of experience.

proven packaging strategies for the world’s elite brands

More than a simple face for your products, luxury packaging evokes quality and aspirations beyond the functional goals of everyday packaging. The world’s elite luxury brands seek fresh concepts and handcrafted materials that distinguish their products within realistic budgets.

Join Simon Bell, General Manager, InnerWorkings, and Emily Hutchinson, Luxury Packaging Specialist, InnerWorkings, as they describe how today’s top luxury brands are leading the pack with striking designs and strategic worldwide sourcing strategies.

powerful strategies for successful direct mail campaigns – the innerworkings approach

How can you boost your return on investment in direct mail campaigns? By rolling out practical strategies to optimize postal costs, developing creative messages that inspire action, and ensuring the right materials arrive on time.

Join Jennifer Brereton, Senior Brand Marketing Manager at TruGreen, and Pamela Spain, Senior Director at InnerWorkings, as they explain a new approach to direct mail that maximizes efficiencies while reducing complexity, time to market, and cost.

revolutionize your product packaging strategy

Marketing teams often overlook the importance of designing, creating, and sourcing packaging for products. Yet packaging is vital for your band as customers often notice it first. What types of inefficiencies lurk beneath the surface?

Steve Schoultz, Vice President of Packaging, has more than 18 years of packaging with some of the most recognized brands. Steve will share how InnerWorkings’ customized packaging strategy simplifies processes, saves costs, improves transparency, and ensures brand consistency and quality. Join us for this educational webinar that explains how to reinvent your product packaging strategy through a new approach.

centralized creative teams: what’s the upside?

The creative services marketplace has fragmented. Decades ago, global brands relied on outside agencies to not only generate big ideas, but to navigate the complexities of executing the creative for those ideas across many formats and geographies. But that landscape has evolved. Specialty firms –digital, search engine optimization, below-the-line advertising – have emerged to take on these functions which expanded capabilities and expertise but also created much more complexity in managing campaigns from ideation to completion.

In response, many companies have established their own creative teams to take on the delivery aspect of their agencies’ big ideas. The benefits are clear: reduced costs, shortened turnaround times, and improved productivity. Yet even with the benefits, executives find, introducing centralized creative teams can be challenging. Companies still struggle to ensure quality, meet demand at peak times, and control their brand’s consistency across formats and geographies.

Join us for an educational webinar that explains how to reap the benefits of a centralized team without the risk, hassle, and cost of building one from scratch.

delivering high performing retail environments & displays

76% of shoppers make purchase decisions in-store. Have you invested adequate time and effort to engage shoppers inside your retail environment? Are your marketing campaigns meeting or exceeding the “4 Cs” of Visual Merchandising (Command, Connect, Convey and Close)?

Successful retail environments and display executions must incorporate great design, shopper/consumer insights and a “win” for the retailer.