Six years ago, Unilever pledged to boost revenue by 100% while cutting its environmental footprint in half by 2020.
As one of Unilever’s top global partners and its exclusive North American print provider, INWK is committed to the consumer package goods giant’s environmental pledge, specifically reducing its environmental impact by relying solely on sustainable sources of paper and pulp.
In partnership, we engineered Unilever’s move toward responsible sources of paper, board, and labels in its entire North American print market in 2015.
To reduce Unilever’s global environmental impact, we have collaborated with the consumer goods leader to meet specific goals, which include switching to:
75% sustainable wood-based fiber material by 2015
100% sustainable wood-based fiber material by 2020
Not only did we meet Unilever’s environmental goals, but we exceeded them. We proposed switching to 100% sustainable paper, board, and labels in Unilever’s entire North American market by Jan. 1, 2015 and delivered on our pledge.
We found sustainable sources for nearly all (93 percent) of the millions in wood-based fiber spend we manage for Unilever in the U.S. The early transition has also saved thousands of trees. More importantly, by tapping our proprietary database of U.S. printers certified by the Forest Stewardship Council (FSC), we achieved this goal without increasing costs.
THE LONG VIEW
By reducing Unilever’s North American environmental footprint ahead of schedule, we demonstrated our value as an elite Unilever partner. More work remains, however. INWK and Unilever plan to enhance the sustainability of Unilever’s man-made materials within the U.S.