Case Study: Energizer | INWK

ENGINEERING MARKETING FOR

ENERGIZER 

An iconic consumer goods company gains efficiencies and better brand control after INWK transforms its global marketing execution.

Energizer Holdings, the St. Louis-based global battery maker, noticed delays in getting its merchandising materials to market as costs began to escalate. Energizer executives also felt they were losing control of their global brand standards.

We needed a standardized in-store marketing catalog from which everyone across the globe could order,” said Michelle McPherson, Team Leader, Global Visibility at Energizer. McPherson and her colleagues sought a common library of retail fixtures and a uniform approach to sourcing and manufacturing.

CENTRALIZE, GLOBALIZE

INWK consolidated global procurement of merchandising materials by building global uniform merchandising displays, centralizing design and sourcing, and launching an eCommerce platform that allows Energizer’s marketing team worldwide to purchase marketing materials from a single site.

SIMPLIFIED SUPPLY CHAIN, UNIFIED BRAND

INWK centralized Energizer’s creative control and expanded its global reach. The partnership transformed Energizer’s marketing supply chain and generated the following tangible results:

  • Double-digit savings on initial unit costs

  • Reduced global merchandising program suppliers from 75+ to one

  • Shortened overall time to market by approximately 40 percent

As Energizer’s journey shows, the more you consolidate sourcing and procurement, the more complexity you remove from your supply chain. As complexity ebbs, executives can focus on what matters most – growing and nurturing their brands.

IN THEIR WORDS

ENERGIZER

“(Until INWK), we hadn’t found a company that truly had a global footprint.”

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