the CMO’s edge – unlocking value through best-in-class marketing execution

Join Chris Dent, Vice President of Client Engagement and Marketing Strategy at InnerWorkings, as he provides insight into what best-in-class marketing execution looks like and suggest actionable ideas for improving your organization’s marketing execution, including:

  • Identifying the top 5 drivers of marketing execution performance
  • Assessing those drivers within your organization, business unit, brand, or geography
  • Applying best practices from successful InnerWorkings clients and other innovative companies

This webinar is designed for senior marketing executives with at least 15 years of experience.


about the presenter:

Chris Dent is Vice President, Client Engagement & Marketing Strategy at InnerWorkings. Chris and his team work across all InnerWorkings accounts to help clients drive growth through best-in-class marketing execution. His experience includes a mix of consulting, line management, and interim executive roles leading initiatives focused on accelerating topline revenue growth for companies in both the B2B and B2C sectors. His areas of expertise include new customer acquisition, loyalty & retention, existing customer growth, and sales & marketing effectiveness.

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