InnerWorkings transforms The North Face retail experience worldwide

“We engaged with InnerWorkings to execute an advanced retail brand experience. Through the close collaboration between our internal teams and InnerWorkings, The North Face has expanded the meaning of point of sale expression.”  

-Hugues Yo, Senior Retail Brand Experience Manager, The North Face

 

As a continuation of InnerWorkings’ on-going work, The North Face looked to inwk to produce an engaging, interactive and unique retail experience to ensure customers leave its Milan store inspired to carry out the brand’s mission – “Never Stop Exploring.”

InnerWorkings empowered The North Face to transform its physical brand experience around the world to help shoppers better navigate stores, browse products and make informed purchasing decisions.

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the “never stop exploring” retail experience

By focusing on community, engagement, and digital integration, the new store concept encourages shoppers to delve deeper into The North Face brand, the explorer community, and the new 2014 collections.

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taking the Milan store from concept to reality

Specifically for The North Face store in Milan, in less than four weeks InnerWorkings re-engineered, developed, produced and installed the store’s perimeter system and floor units as well as added digital projections and several interactive community hubs.

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elevating The North Face in-store experience worldwide

As with all brands, the in-store consumer experience for The North Face is critical to differentiating their brand, building consumer loyalty, and ultimately increasing sales. This leading retailer also appreciates that because real estate and consumer behaviors vary by city and region, in-store designs and strategies must be customized by location. InnerWorkings’ depth of experience, global footprint and proprietary sourcing technology presents a unique solution to leading global retail brands like The North Face.

Since 2011, InnerWorkings has updated the design and sourced the majority of fixtures found in The North Face’s core shop-in-shops, partnerships, and retail and outlet stores in North America. InnerWorkings has shipped more than 5,000 orders to nearly 40 complete retail brand stores and outlets, hundreds of shop-in-shops, and several thousand direct-to-dealer purchases. Manufacturing on three continents, InnerWorkings remains the preferred fixture partner for The North Face in Europe and North America.

CLIENT

The North Face

CATEGORY

Retail Environments & Displays

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