The MoneyGram brand is recognized throughout the world as a leading global payment services company. With operations in 197 countries and six continents, MoneyGram began implementing a series of changes throughout the company to enhance its global efficiency. As part of this effort, the company looked to streamline its approach to marketing execution for its 25 global offices and more than 233,000 agent locations.
supporting global needs
MoneyGram turned to InnerWorkings to help it develop an end-to-end global marketing execution strategy that would help the company achieve brand consistency and efficiency around the globe. InnerWorkings’ international platform and deep global expertise, combined with a track record for driving efficiencies and total cost savings, provided MoneyGram with the optimal marketing execution strategy.
implementing a comprehensive solution
Using our data-driven approach, we implemented a comprehensive global marketing execution solution including services for direct mail, point-of-purchase displays, commercial print, and signage manufacturing. To ensure the highest levels of service and quality, we placed employees on-site at MoneyGram’s global headquarters in Dallas, Texas, as well as in the company’s regional headquarters in London. We also provided local-level support as needed in offices throughout the world, as well as global warehousing and fulfillment resources.
delivering global brand consistency
By relying on InnerWorkings’ global expertise and resources, as well as VALO®, our global technology platform, MoneyGram centralized its worldwide approach to marketing execution, driving consistency across locations and regions and achieving global savings 50% larger than its initial savings target.
End-to-End Global Marketing Execution
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