powering print production for McKesson

better print, better care

The world’s largest healthcare company, McKesson partners with payers, hospitals, physician offices, pharmacies, pharmaceutical companies and others across the healthcare spectrum to build stronger organizations that deliver better patient care.

Providing critical information, building product recognition and bringing key patient stories to the world through branded materials for patient loyalty programs and product marketing kits is an important component of McKesson’s work with pharma clients, but not a core capability.

Looking to enhance brand consistency and optimize marketing spend without sacrificing quality, McKesson sought an expert marketing execution partner with deep pharma experience to drive savings, elevate quality and streamline a complex print production model—all while remaining continually cognizant of HIPPA privacy regulations, chain of custody and data security.

 

laying the foundation

InnerWorkings has served as McKesson’s marketing execution partner, driving cost efficiencies and improving quality through streamlined sourcing processes, for over ten years. Working directly with both McKesson and McKesson’s pharmaceutical clients, we facilitate creative design, manage complex print production, and coordinate shipping and logistics for thousands of successful marketing programs—ultimately earning McKesson double-digit savings on these initiatives.

 

bringing solutions to scale

Based on this success, McKesson opted to deepen and expand the existing execution model across its entire North American operations. The launch of OnePrint, a branded, best-in-class shared service function, established InnerWorkings as a one-stop shop for all internal and external print materials focused on improving the McKesson brand experience while driving savings throughout the region.

 

 

single-service provider, double digit savings

By consolidating McKesson’s marketing execution under a single, multi-service provider, InnerWorkings able to further streamline sourcing and production, simplify print requests, provide expert project management from print to delivery, consolidate buying power and increase speed-to-market for the healthcare giant —all while ensuring regulatory compliance, brand consistency, better quality and maximized marketing spend.

The result? Repeat double-digit savings in the efficiency of their investments for all marketing and salesforce collateral across McKesson’s North American business. units—and strong indicators for continued future growth.

CLIENT

McKesson Corporation

CATEGORY

Print Production + Fulfillment

work with us

Let’s discuss your needs.