Another great Luxepack show in Monaco topped off with a Prix Formes de Luxe award

It’s always great to close the summer exhibiting in Monaco and this year was no different. Following on from a great experience in New York earlier on in the year, the inwk luxpack team enjoyed 3 days of catching up with clients and friends within the Industry. With the saturation of markets and competition seemingly growing exponentially in certain industries, the distinction between mass market and luxury is becoming somewhat skewed and it was great to see how our industry is growing and diversifying. Events such as Luxepack not only highlight the growing importance of luxury packaging, but also how innovation, creativity, and global supply are reaching new levels within our industry and further complimenting the truly global and pioneering nature of Inner Workings.

The Leader in Monaco. . .

Not only was it a great show, but the inwk Luxury Packaging Division won the Prix Formes de Luxe award for the best Gift Box for the Wine and Spirits sector. Our Twist pack for Scottish Leader combined innovation, with meticulous aesthetics and practicality to produce a brand new concept in drinks packaging. Printed in five colors, with foil blocking and a creative use of a matt lamination and spot gloss UV varnish to achieve further contrast between the three independent rotating facets. From a practical perspective, the bottle fits tightly into the pack and is protected with a vac form fitment. The glass on the top is then packed into an individual PET carton which then slides on top of the bottle achieving a compact footprint for optimization within the retail environment. Attention to detail was not isolated to the design of this box. The concept was innovated and realized in the UK, produced in Asia and then delivered straight into South Africa, portraying a truly global project that was all managed from our UK project management team. It was a great honor to achieve this award and highlights that the recognition is based on a multi-aspect approach to the luxury packaging we continue to deliver.

 

 

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Will Hutton(http://inwk.com) -

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