Join InnerWorkings for “How to Optimize the Last Mile of Marketing Execution”.
We will uncover strategies applied by Fortune 500 CMOs as they solve the last mile problem, including how to:
- Understand the different operating models that cover last-mile gaps and recognize where your approach fits in
- Determine accountability between internal stakeholders, agencies, and execution partners
- Define appropriate KPIs and measure performance
- Create a case for change within your organization and begin improving efficiencies