Join Michael Kolbrener, Managing Director of Creative Execution Services, InnerWorkings, and Lauren Longenecker, Brand Manager, Trade Marketing, Stoli Group, for “How Stoli’s Creative Execution Strategy Sets the New Standard”. Together they describe how InnerWorkings and Stoli joined forces to re-imagine creative execution services.
During this webinar, you will learn:
- How leveraging a new creative execution services model helped supercharge the Stoli brand to help spike growth
- How Stoli was able to widen their merchandise distribution to accelerate sales momentum
- How to reap the benefits of a combined creative and production team
- Practical advice for energizing and streamlining your creative services teams
about the presenters:
Michael Kolbrener is the Managing Director of Creative Execution Services at InnerWorkings. His expertise spans a wide variety of disciplines, including marketing and brand strategy, advertising, and design. Mike has developed and managed award-winning branding and marketing programs for such clients as NASDAQ, Mellon Bank, PNC Bank, Pittsburgh Public Schools, The Smithsonian, XO Communications, AOL, American Eagle Outfitters, The Bill and Melinda Gates Foundation, American Express Publishing, and the Goodyear Tire and Rubber Company.
Lauren Longenecker is a brand manager at Stoli Group. She has more than 6 years of branded merchandise experience, and has worked with major brands including: Bulldog, Purity Vodka, Proximo and Stoli.