Launching a new brand is a critical moment for any marketer. When you debut a new brand or product, you want to capture your audience’s attention and give it your best. All too often, though, brand launches fail to make an impact.
The Harvard Business Review recently reported that less than 3% of new consumer packaged goods exceed first-year sales of $50 million – considered the benchmark of a highly successful launch. As you undoubtedly face stiff competition and high odds in an increasingly fragmented market, the best way to improve those odds is through solid planning and execution.
In this whitepaper you’ll learn:
- How to make your brand compelling to customers and distinguish it from the competition
- How to build a strategic brand launch plan
- How to execute a brand launch across all customer touch points
- How to ensure your brand launch is customer-relevant
Start building the launch pad for your brand launch by downloading your complimentary whitepaper.