trends + topics
Direct mail marketing can be an extremely powerful marketing channel for today’s marketers, as it provides a straightforward and targeted approach to engaging and persuading potential customers. Download your free best practices guide on direct mail marketing and learn how to make the most of your direct mail marketing campaigns.
Markets are awfully “noisy” these days, and as a marketer, you spend your days plowing into that noise and hoisting your brand above it. It takes a lot of marketing power and creativity, and promotional items have traditionally been among the strongest performers in the marketer’s tool kit.
Standout packaging design sells. In fact, packaging is one of the few marketing components with which every potential customer interacts, and it’s one of the most important factors in consumer purchasing decisions. With nearly 76% of purchasing decisions being made at the point-of-purchase, a product’s packaging design must make an immediate connection with shoppers and stand out from the competition.